Welcome to Plan to Grow from Bord Bia

On this website, we’ll share tools, tips and techniques that will help you grow your business through winning with consumers and customers. We’ll introduce you to the 5 questions of commercial marketing strategy that will help you decide where to play, and how to win. These questions provide a simple structure for making the right choices for your business. 

Commercial Marketing Strategy: Development

We’ve put together tutorials and toolkits to help you answer the 5 key questions that will set you up to win with consumers and customers. Along the way, you can choose to record your actions in a workbook for your own use or to share with colleagues and peers. Access this through the ‘Resources’ in the menu.

Ready to define your Commercial Marketing Strategy?

Watch this video for an overview of the first 5 Questions.

In this section we’ll start by focusing on what you know about your business now, and give you the opportunity to think about how you want it to be in the future.

Successful companies are those that have the ability to look forward. In this section we’ll introduce two tools to help you identify future trends.

In this section, we’ll guide you through the tools that will help you decide what you should be doing to grow your business as well as things to avoid.

Successful businesses stay focused on how people connect with the brand, products or services now and in the future, and put the customer experience first.

Successful businesses solve their customers needs. By engaging with customers long-term, you can unlock opportunities that grow your business.

Commercial Marketing Strategy: Implementation

When it comes to the implementation of plans what can be more important is the skills you possess to deliver the plans and how you approach it; understanding and building partnerships with key stakeholders, internally and externally, and thinking creatively as to how you can influence others and execute with excellence.

Here we consider all of the critical things that can make or break the successful execution of your plans.

Now we start to focus on exactly what to do with precious resources in order to achieve Commercial Marketing objectives.

It’s essential that you spend the time and energy investing in the right partnerships, and arm yourself with the ability to develop and deliver compelling commercial proposals.

To aid success, we must execute to the best of our abilities. This execution is the end result of all of your planning and it’s where you either win or lose with the consumer/customer.

Evaluation is key to continuous learning and improvement, it identifies how well activities performed versus expectations and it provides evidence on which to base future plans and actions and secure resource.

Resources

We’ve put together tutorials and toolkits to help you answer the 5 key questions that will set you up to win with consumers and customers. Along the way, you can choose to record your actions in a workbook for your own use or to share with colleagues and peers. Here are the most popular resources.